with a commitment to premium design, quality and innovation.
Now you're getting them direct. So you can ride more and spend less.
We don’t believe that you should have to sacrifice style, technical function or versatility for budget.
You shouldn’t have to pay more for skiing, snowboarding and outdoor adventure than you already are.
And you should be spending more time shredding and less time shopping for gear.
So here is how we did it:
Clothes, books, eyewear, even cars. These are just some of the industries that have gone direct to consumer so you could benefit from lower prices, better products and easier than ever shopping.
Now it’s our turn.
We know that snow sports and outdoor activities are costing you more, instead of less. More for lift tickets. More for travel. And definitely more for good gear that you can count on, season after season.
By selling direct to you, we are able to develop the industry’s best premium accessories at previously unheard of prices. Innovative, technical cold-weather functionality. Feature-driven designs, fabrics and styles. And quality that only comes from decades of experience.
Now you can get it all for a whole lot less.
It’s all uphill from here.